Portfolio – USPS
USPS Corporate site redesign – about.USPS.com
Before
After
Mobile before and after
Additional sub-page mockups
Image guidelines for designers
Total redesign
A one-year process of content structure reorganization and redesign of the entire USPS Corporate website which includes USPS career information, Newsroom and everything else you might need to know about the U.S. Postal Service.
Postal Facts
Facts and figures about the U.S. Postal Service. USPS publishes interesting postal-related facts every year. This website was inspired by the printed publication but introduces a more dynamic and interactive experience.
The site was designed into a completely customized WordPress template, allowing non-tech-savvy content editors to continue to update and add more content as needed.
Currently listed as a 2016 Platinum PR Awards Finalist for “EXTERNAL PUBLICATION (print or online)” with the award ceremony scheduled for October 19th in NYC. Other finalists listed in this category include PepsiCo, Best Friends Animal Society and the Sabre Corporation.
View the new Postal Facts website at: facts.usps.com
Fact hints are displayed in a grid format to peak your interest.
Clicking on a hint provides more fact details in a postcard inspired layout. You can share specific facts with social media.
Location based facts appear on a map, giving the readers a visual, country-wide scope of the U.S. Postal Service.
The promo image above was completely rendered from more than three different sources. The model with the phone was photographed inside, the background floor tiles were removed and placed in an outdoor scene with color and detail correction. Then the phone content was added.
USPS Link mobile
Link is an external USPS daily publication but it’s target audience is USPS’s 500,000+ workforce located all around the country. Link mobile is the “small screen” version of the website.
Before Link mobile, only corporate employees and top managers were receiving Link news. The introduction of Link mobile was not just a matter of creating an upgraded, responsive web layout but a year-long effort to conceive and deploy the first digital solution to communicate with every single USPS employee.
This site is also listed as a 2016 Platinum PR Awards Finalist for “INTERNAL PUBLICATION (print or online)” with the award ceremony scheduled for October 19th in NYC. Other finalists listed in this category include PepsiCo, Best Friends Animal Society and the Sabre Corporation.
While the desktop version of Link is still being updated for this century, you can view Link mobile on a small screen or your mobile device at: link.usps.com
Proposal presentations were created for steak holders.
A new email subscription service was built.
Postcards sent out to every USPS employee promoting the new service.
Pet stamps promo concept
With every new stamp released, there is a first day of issue event. This web concept was created to help promote the new Pets stamps. The concept was to display the stamps in an interlocking grid in which you can scroll whichever direction you wish… forever! Clicking on a pet stamp provides a fun fact about the pet, provides a link to buy the stamps and allows the user to share with social media.
Unfortunately the web concept was scrapped for logistics reasons but you can view the prototype here.
2015 USPS Holiday Newsroom
The holiday season is the Postal Service’s busiest time of the year. To help support all the news media and public inquiries, they setup a seasonal holiday news information website featuring holiday related news releases, mail-by deadlines and more.
In 2015, the USPS holiday theme revolved around the Charlie Brown characters, allowing for custom designs utilizing Peanuts Worldwide, LLC assets.
Additional custom elements were created including falling snow and countdown clocks for mail-by deadlines. You can view the 2015 website at: about.usps.com/holidaynews/2015/
2014 USPS Holiday Newsroom
The holiday season is the Postal Service’s busiest time of the year. To help support all the news media and public inquiries, they setup a seasonal holiday news information website featuring holiday related news releases, mail-by deadlines and more.
The 2014 holiday news pages were the first of it’s kind for the Postal Service. Interactive pages with falling snow and a scavenger hunt to turn the day-time scene into night, complete with additional holiday lights and possibly a glimpse of Santa with his reindeer flying across the sky. The added visual elements and improved content layout brought millions of extra views, including primetime news outlets around the country.
You can still find an archived version of the 2014 Holiday Newsroom here.
Social media promo image, featuring the night scene with extra holiday lights.
USPS 2014 Annual Sustainability Report
The USPS Corporate Sustainability Dept. wanted to boost up the look and feel of their annual report online, cutting back on the number of printed copies they produced for the year. The look-and-feel not only align with the USPS branding styles but also complements the printer version. View the report here.
